General Information Page
Show Attendees
Street of Dreams events provide visitors the unique
opportunity to tour incredible luxury show homes reflecting all the latest
trends in architecture, colors, interior finishes, and technologies. The
convenient format, where all the homes are within easy walking distance on one
street in a premier community, creates an educational and entertaining
experience for attendees.
Producer
Each Street of Dreams event is produced by Street of Dreams,
Inc., a privately-held promotions company headquartered near Seattle, WA.
Since its founding in 1986, the company has produced 80 of its trademarked
events in 19 U.S. cities and 3 Canadian Provinces. Its events have attracted
over 3.5 million visitors; featured 514 show homes, and have generated sales
revenue exceeding $1.0 billion for its participants.
Developers
A Street of Dreams event attracts an average of 40,000
visitors who pay admission to tour show homes within an upscale development.
This traffic and the attendant advertising and publicity campaign generate
momentum that accelerates absorption, increases prices, and improves cash flows
for the host development. The promotion has been used as a Grand Opening event
as well as an effective way to draw attention to an established project.
Builders
The show homes featured in Street of Dreams events are built
on either a speculative basis or as a custom home for a specific buyer.
Historically, over half the houses in a show sell prior to, or during, the run
of the Street of Dreams show. Participating builders generate an average of
four new custom-build contracts per builder from show attendees.
Interior Designers
Each of the interior design firms that participate in the
event are drawn from the local metropolitan areas, and are pre-qualified by
Street of Dreams, Inc. to ensure that it has the experience and resources to
fully furnish and accessorize a show home. A typical Street of Dreams show
home has over $250,000 worth of furniture and accessories on display, not
including artwork and sometimes priceless antiques.
